Yesterday was Halloween, and I noticed the advertising on a certain package of candy which stated ” A Fat Free Candy”. While technically, it is a true statement, it is the premise in general that I find to be ridiculous. ( And no, I will not single out the company or the product, because what they are doing is simply marketing, and just a part of selling a desired product, and although it is somewhat misleading, I do understand the marketing behind it.) The premise, which is silly to me, is that the packaging somehow suggests that the product is healthy in some way because it is “Fat Free”. Yet, the sugar content in one small serving is more than the daily intake that I recommend for an average individual’s meal plan ( less than 7 grams per meal x 5 meals ). And those of you who follow my program understand the correlation between sugar and the storage of body fat.
The misconceptions of “Fat” in general are frustrating to me. In advertising and bureaucratic guides such as the “food pyramid” and “My Plate”, “fat” , it seems, is forever vilified, and sugar is ignored. Years of misinformation have contributed to the current obesity and diabetes epidemics we are seeing in our society today. Healthy dietary fats are important to consume on a daily basis for proper function of the endocrine system and for digestion and absorption of certain vitamins and minerals.
Another silly ad campaign is the label that suggests that eating a particular food “MAY” lower cholesterol. One food in particular is not the singular cause for the lowering of cholesterol levels. It is a change in overall diet and exercise- a lifestyle change, that brings about changes such as this. I do understand the advertiser’s aim in such labeling, however, perhaps a more honest label such as ” tastes good, really good” might sell just as well. I just don’t care for misleading statements. I’m a free thinker, and as a free thinker I prefer honesty and honest information, not deception of any kind. In this day and age one must strive to see past misleading ads, and purchase a product by making a conscious decision to purchase it, using one’s own Free Will and intellect. Well, despite misleading ads, at least we’re still free to purchase the products that we desire in the grocery store, (unlike the current situation that we face from politicians and media misleading, misinforming, and then FORCING the purchase of a product that not everyone wants to purchase, nationalizing 1/6 of our economy- and look how that’s turning out). I’d rather read the label and make the decision to purchase the product on my own. Self Reliance, my friends. There will always be some so called expert, pseudo-intellectual, or authority telling us that they know what’s best for us. Think for yourself, question authority.Don’t let the masterminds mislead you- read between the lines!
Until next month, John D.