Reading Between The Lines: Misleading Advertising & Labels

Yesterday was Halloween, and I noticed the advertising on a certain package of candy which stated ” A Fat Free Candy”. While technically, it is a true statement, it is the premise in general that I find to be ridiculous. ( And no, I will not single out the company or the product, because what they are doing is simply marketing, and just a part of selling a desired product, and although it is somewhat misleading, I do understand the marketing behind it.) The premise, which is silly to me, is that the packaging somehow suggests that the product is healthy in some way because it is “Fat Free”. Yet, the sugar content in one small serving is more than the daily intake that I recommend for an average individual’s meal plan ( less than 7 grams per meal x 5 meals ). And those of you who follow my program understand the correlation between sugar and the storage of body fat.

The misconceptions of “Fat” in general are frustrating to me. In advertising and bureaucratic guides such as the “food pyramid” and “My Plate”, “fat” , it seems, is forever vilified, and sugar is ignored. Years of misinformation have contributed to the current obesity and diabetes epidemics we are seeing in our society today. Healthy dietary fats are important to consume on a daily basis for proper function of the endocrine system and for digestion and absorption of certain vitamins and minerals.

Another silly ad campaign is the label that suggests that eating a particular food “MAY” lower cholesterol. One food in particular is not the singular cause for the lowering of cholesterol levels. It is a change in overall diet and exercise- a lifestyle change, that brings about changes such as this. I do understand the advertiser’s aim in such labeling, however, perhaps a more honest label such as ” tastes good, really good” might sell just as well. I just don’t care for misleading statements. I’m a free thinker, and as a free thinker I prefer honesty and honest information, not deception of any kind. In this day and age one must strive to see past misleading ads, and purchase a product by making a conscious decision to purchase it, using one’s own Free Will and intellect. Well, despite misleading ads, at least we’re still free to purchase the products that we desire in the grocery store, (unlike the current situation that we face from politicians and media misleading, misinforming, and then FORCING the purchase of a product that not everyone wants to purchase, nationalizing 1/6 of our economy- and look how that’s turning out). I’d rather read the label and make the decision to purchase the product on my own. Self Reliance, my friends. There will always be some so called expert, pseudo-intellectual, or authority telling us that they know what’s best for us. Think for yourself, question authority.Don’t let the masterminds mislead you- read between the lines!

Until next month, John D.

About the author

John M. Di Fazio II
John M. Di Fazio II

John M Di Fazio II is a nutrition consultant, a personal trainer, and a massage therapist and has twenty years of experience working in the fitness industry. He was employed by Gold's Gym for thirteen years and in 2005 co-founded Remedy Fitness, a unique fitness establishment located in East Setauket, New York. While in the employ of Gold's Gym, he was recruited into Nutritionalysis, a nutrition company based in Venice Beach, California that specialized in individualized nutrition programs, and received his certification. Excelling in the field, his clientele grew by thousands. While establishing such a full clientele in nutrition and personal training, John also graduated from the State University of New York at Stony Brook with a bachelors degree in philosophy and also graduated from the New School for Holistic Health & Research on Long Island, New York with a degree and a New York State license for massage therapy.

2 Responses to Reading Between The Lines: Misleading Advertising & Labels

  • mpco1100

    Its been awhile since i’ve spoken to you but you have lead me an a tremendously healthy journey. I was uneducated in the dangers of sugar until I met you. It’s been 6 years since you’ve changed my life. Your meal plan, recipe book have shaped the way I live. You really do care about your clients. My wife and I feel blessed to have met you. Sometimes life gets in the way of the lifestyle change I made 6 years ago, but Im proud to say I still follow your meal plan and recognize the dangers of sugar. Thank you!

    Michael Poetta

    • John M. Di Fazio II
      John M. Di Fazio II

      Thanks for the kind words, Mike. I hope all is well and life is great for you & Meghan.

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